Collection: IRO Paris

Born in Paris and inspired by the 70s and 80s American rock scene, IRO creates a simple yet bold wardrobe, designed for the everyday cool girls you see on the streets. Combining New York’s vintage rock vibe with Parisian romanticism and a touch of Japanese eclecticism, IRO strikes the perfect balance between edgy, sophisticated, and modern. Since opening its first boutique in Saint Germain in 2006, IRO has become a globally sought-after brand, embodying a fearless, free-spirited style for women in cities like New York, London, and Seoul.